23 years of optimizing systems that predict behavior. Now applying that pattern recognition to communications AI that adapts messaging to individual decision-making styles.
Current Project Read BlogAt 13, I learned that reading patterns correctly equals predictable results. That summer I started commercial fishing Bristol Bay, learning to read salmon runs, tides, and weather systems.
By 26, the lesson was clear: systems that predict behavior produce results. I've spent 23 years applying that insight to digital marketing, user behavior optimization, and now AI-powered communications.
Based in Seattle. Building SEMalytics. Open to interesting problems where pattern recognition meets system design.
GitHub:
github.com/SEMalytics
github.com/internexio
LinkedIn:
linkedin.com/in/internexio
Bluesky:
@semalytics.bsky.social
Company:
semalytics.com
AI That Adapts Messaging to Decision-Making Styles
68% of buyers ignore your message because it's written for one personality type. Generic content triggers the wrong psychological responses.
COS provides multi-framework analysis (Big Five, HAPE, Strategic Clarity, Sovereign Mind) that adapts messaging to how prospects actually think. Same approach that drove $7M revenue growth at Whitepages and $1M+ savings at 23andMe.
Backed by 860+ peer-reviewed papers. 24 modules. 38,000+ lines of framework documentation.
Whitepages (2009-2016)
583% profit increase. DMA "Stars of Search" award - $0.47 CPI vs $3.12 industry average. Managed 70M keywords, $9M budget, 150M+ visits/year.
23andMe (via Internexio)
Restructured SEM, eliminated brand cannibalization, identified systemic inefficiencies through pattern analysis.
Alaska Airlines (2017-2018)
Analytics during Virgin America merger. Reduced manual reporting 60%+ via Alteryx/Tableau automation.
Internexio LLC (2003-2025)
$50M+ total client spend managed. Fortune 500 and growth companies. Amazon, 23andMe, Whitepages, and more.
Seattle, WA
COS pilot partnerships
Selective consulting ($150-200/hr)
Pattern recognition problems